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Brand Guidelines

Fuxam Brand Guidelines

Information and files for a consistent and professional presentation of the Fuxam brand.

Name

Fuxam [ˈfʊksam]

Explanation of pronunciation:

• [f] → f as in five

• [ʊ] → short “u” as in butter

• [ks] → x is pronounced as k + s

• [a] → short a

• [m] → m

• ˈ → stress on the first syllable: FÚX-am

"Fuxam"is a single word and is always written with a capital “F”. It is the brand name of our company. The individual feature or software packages each have specific names and are not referred to as “Fuxam app” or “Fuxam software”. If you refer to specific approaches or methods of Fuxam, please write them as proper nouns with capital letters (e.g. “Fuxam Method”).

The name comes from our original vision of building an exam tool that covers the creation, writing, and grading of digital exams. That’s why the name comes from “FUture of eXAM”, abbreviated as “Fuxam”. Shortly after our founding, however, we realized that a digital exam tool was only one of up to 30 individual software solutions. The vision grew and the idea of an all-in-one software was born, while the name Fuxam remained.

Use

Make sure to leave enough space around the Fuxam elements that you embed in posts or on your website.

Whether large or small, the main thing is that they don’t look cramped or cluttered.

This is a friendly reminder that the provided graphics are protected by copyright. Please do not alter these files in any way and do not use the graphics in a manner that could give the impression that you are acting on behalf of Fuxam.

Fuxam Logo With Text

The wordmark Fuxam should be used in all mentions of Fuxam, as far as space allows. The use of the logo with the Fuxam lettering in black is preferred.

The Fuxam logo with text on a white background

Fuxam logo with text on a light background

The Fuxam logo with text on a dark background

Fuxam logo with text on dark background

Fuxam Logo Without Text

In tight spaces or purely logo-based layouts, the Fuxam icon is a concise way to reference Fuxam. However, use it sparingly, as the full Fuxam logo with wordmark enjoys greater recognition.

The Fuxam logo without text on a light background

Fuxam logo without text on a light background

The Fuxam logo without text on a dark background

Fuxam logo without text on dark background

Fuxam Symbol

If Fuxam is presented as a company – for example on social media – and only the Fuxam symbol is to be used (e.g. as a profile picture or in a circular format), this is permitted as long as the corners of the symbol remain fully intact.

The Fuxam symbol on a light background

The Fuxam symbol on a light background

Colors

Fuxam’s primary brand color appears harmonious on both light and dark backgrounds. This color can be used, for example in articles and posts, for highlights, headings, or accents.

We will flee

Brand Color

RGBA: 255, 86, 117, 1

HEX: #FF5675

We will flee

Brand Color

RGBA: 255, 86, 117, 1

HEX: #FF5675